'Gendered' products

A car: 
For a man this may be a fast sports car that he drives at super speed to show off power. The clothes they wear and the colour of the car would emphasize the masculinity. e.g. a smart suit for authority and power with shades for mystery and and edge. The car would be black/silver to show spohistication and seriousness.

For a woman it would be her getting into a car with all her best frineds having fun with plenty of shopping bags to show what they have been doing. Feminity would be shown through the outifts they wear and the colour of the car e.g. pink.

Bottled Beer:
For a man it would be him in casual clothing to show he is relaxing, in a bar surrounded by freinds having a good time drinking the beer. It would be shown masculine because the enviroment around him would be like an all boy's night out kind of theme; football on a t.v. his mates all around him, noisy and having fun.

For a woman it would be her sitting at home with a few of her friends getting ready to relax enjoying a cosy night in with the bottled beer, her friends, and the t.v. with a good movie on or what ever. It would seem feminine by the atmosphere created around the woman, whether it be outside or inside. feminity would be shown through the girly clothes that she wears, the people that are around her and her surroundings, a clean house a tidy kitchen.

Trainers:
For a man would be advertised as masculine by haing a man running/exercising with a fit physique to show masculinity, corded arms, toned body, lean muscles the whole lot to emphasize he is a real man - in the superficial world. The trainers would be seen as masculine just by being on a man and  by him being healthy.
The enviroment around him would be that of hard working, so in a city or a gym. the colour of the shoe would also affects is gendered outlook. Black, silver, white, blue, masculine seen colours wold indicate what gender it was for. You wouldnt see a man runnnig around in bright magenta trainers would you?

For a woman, feminity would be seen through the outfit she wears, so she would be dressed in feminine sports clothes. the trainers would be automatically feminine just by being on a woman but the enviroment around her can also emphasize the product as being feminine. The colours of the shoe would have an impact on this as well, along with whatever type of design that might be on it. She would be running through a calm tranquil forest training and of healthy physique. 

An Ipod:
An Ipod for a man could be seen as masculine by having him in an all men's bar loaning out his IPod to use as the source of music for the bar. Also it could also be advertised as masculine through sexuality for instance women could be attracted to him because of the gadget itself.

For a woman maybe it could be advertised as feminine by the location she is in and what happens with the prodct. So maybe she could receive it as a present and emphasize the fact that this product is what every woman wants, what every woman should receive because it is meant for women.

Deodorant:
Such a product for a man is simple to advertise in the media industry. Sex is a big indicator for what gender a product is made for. Seductive adverts immediately direct you what gender a product is for so a deodorant for a man would be him spraying it on and women begin attracted to him by him smelling nice and not being smelly or unattractive. Simple really and effective, now you know its for a man and what it does.

One for a woman would use the idea that women hate showing white marks so feminity would be shown through the woman being obsessed by how she looks. So a deodorant for a woman could be advertised by her trying on the product and being pleased no white marks show on her outfit, then her strutting away happily in outside in public or at a party or whatever. This obviously shows it is feminine.

Cigarettes:
Masculinity could be advertised for a man by having him surrounded my his male freinds smoking and not a woman in sight. The way the product is presented would show what gender it was for. So for a cigarette for a man you could have it advertised with him in a relaxed and casual manner as if just hanging out with his male friends.

For a woman it would be her enojoying the company of her female freinds and asking them for a certain type of cigarette that cold be indicated something that only women use. this idea can be emphasized by her clothing, her enivroment in a feminine seen location, like a kitchen, shopping place and so on.