The prupose of advertising is to attract new buyers and try to expand media attention and attraction to the company/oraganisatin, it informs or persuads people to buy/donate toward the certain subject the advert is aimed at. Advertising is the use of media to prompt people into buying the product or service and is also to promote the idea of the product itself. It is a way of targetting the audience into demanding more of the goods. The main purpose of advertising nowdays is to sell, sell, sell. Advertising is an easy way to get attention of people and promote your product/service in a way that will stick in people's heads. e.g. slogans, quotes, use of humour or something unusual. Advertising has many purposes thouhg, like informing, persuading, or generally harrassing you to buy their products/services. Advertising is also to influence purchasing behaviour/thoughts of the audience and is a powerful tool.
2.) Three recent advertising campaigns that grabbed my attention and what in particular interested me?
First advert:
This advert, the Go Compare Car Insurance advert grabs my attention with the use of its irritating slogan. The stupid use of the song is very manipulative as music very often gets stuck in people's minds, especially me, I find. The slogan is not very long and is very repetitive and thus very effective. the concept of the car insurance advert is not interesting or attention grabbing for me, it is the use of media and the way the company has chosen to portray their service that holds my attention. This is a very effective advert that always has me singing along to its stupidity of a slogan. Go compare, go compare ... ecetera.
Second Advert: Merlin bbc 1 image not availale could not upload
This advert captured my undivided attention. The main reasons because I love watching the series Merlin itself so of course I am interested in news about it. Secondly the advert is full of mystery and loud music and although it has noslogans no quotes it has adventure and action. The advert uses the curiosity and mystery to make you wonder what is going to happen next, it is like a short trailer in the form of an advert promoting the series to be watched and the teasers in the actual advert to be solved. It caught my attention because it used the theme music from Merlin the show and that triggered recognistion in my mind so immediately I wanted to know what the advert was going to say about the show. The concept of it simply being Merlin interested me and the actors grabbed my attention along with the teaser trailers of upcoming show. Also when they advertised the release of Merlin on DVD I was really interested since I already love watching the shows.
Third Advert: Meet the Little Fockers - No image uploaded due to technical diffuculties...
This advert always catches my attention because it is about a film that many people have watched and it has been recently released. Recent movie adverts always grab my attention like Narnia voyage of the dawn treader. This advert uses humour which really helps it stick in my mind. It uses the tense and funny relationship between the parent and the in-law father in the advert and unless you have watched the previous films will not fully be able to get the humour. Also, the concept of meet the parents Little Fockers attracts my attention for the previous films have been on the parents and their grown up children, so this film is about the newest generation of Fockers. This sparks interest in my mind and makes this advert memorable. The humour and aspect of another release of the Fockers interested me and the funny relationship between in-law and son grabbed my attention.
3.) Did I ever purchase a product because of the advert?
From my adverts no, I never bought the products however, yes I have bought products because of the adverts. Food is a big weakness for me. I have seen many delicious meals, foods and take-away adverts and they are the only things that actually persuade me to buy them. I love food anyway, but when I see a new type of burger or sauce or meal I just go for it. That is the only thing I ever buy because of the advert, especially pizza. Yummy.
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