Avril Lavigne: Be your own star

Avril Lavigne: Be your own star

            This is a distinct and well branded perfume that has been advertised and represented by a well known celebrity and idol. The target audience of this product is young to late teenagers, and actual fans of Avril Lavigne, she is promoting a punk-style of life. This can also include the trend of her style ranging to punk and rock teenagers. The Maslow theory includes the needs for prominence and to find the meaning in your own life as the slogan demonstrates ‘be your own star’

            There is no particular setting to this certain advertisement; it has more of a show stopping lighted background with excellent use of full colours to relate back to the black and a mixture of rose and ultra pink perfume bottle and packaging; the lighting is definitely artificial and created by computer. There is a spectacular show of lightening that emanates and shines on Avril. It shines the spotlight on her as she is the main brand promoter; and makes her look like the centre of the advertisement and gives off a wow factor to the audience.  The plush use of colour makes this advert look bright and appealing to the targeted audience; it uses stars in the background to relate back to the perfume name ‘black star’ and the slogan: ‘be your own star’. The stars are in with the whole pink theme and are floating around Avril and in the picture, some of them fading out to black to link with the overall black/pink themed colour. The background has been retouched and Avril has been air brushed.

Everything sticks to the theme of pink and black and Avril seems to look as if she is in power by her strong posture and the way she is looking directly through the advert seems to make it feel as if she is looking at you in particular. She is standing with legs wide apart and arms in the air doing some kind of pose that gives off the feeling of power and down-to-earth effect. This makes the product stand out more because she is linked to the pink and black theme and is holding a black star in her raised hand. She is wearing girly clothes that hint the targeted audience as young to late teens that are both punk and girly; opening the range of the audience to a variety of people.